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Think different

by ViTo • August 28, 2011 Comments off

As you probably read in a ton of places already (Engadget, Gizmodo, NY Times, Wall Street Journal, etc.), this week Steve Jobs announced his resignation from Apple. It came as a surprise to a lot of people, but looking back it’s something that had been coming for the last 6 months, when Steve took a leave of absence from his company.

Here’s the whole resignation letter:

Steve Jobs resignation letter

And suddenly, everybody is talking about Steve: how great he’s been, how he transformed Apple, how many industries he revolutionized or whether Apple will be able to manage without him or not. He certainly more than deserves the attention, yet he is not looking for it. Steve is a private man. That’s why, in my opinion we should focus on his legacy. His vision.

There’s certainly a lot to learn about his vision, and ironically, I think one of the best ways in which it can be summed up is through the Think different ad campaign which himself put in place right after coming back to Apple in 1997. Take a look:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They push the human race forward.

And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Thank you Steve.    Stay Hungry. Stay Foolish.